How to do SEO for Your Jewelry Business
If you own or manage a Jewelry business you’ll have some financial goals you want to accomplish. With an effective SEO plan you can become one of the most well-known jewelers in the areas you serve.
SEO is a powerful marketing strategy that will work for you 24/7/365 and become your best sales person. With millions of people searching for jewelry online and in person every month, you don’t want to miss out on the opportunities that await.
Why is SEO for Jewelers Important?
SEO is the art of creating content online that other people can find, and using that content to help people learn more about your products and services. An important part of marketing is to make people aware of your existence. If someone is getting married and wants to buy an engagement ring, they won’t be able to buy from you even if they want to, because they don’t know you’re even out there.
When someone types in “Engagement rings in Seattle”, it means they are looking to buy an engagement ring, and they’re in the Seattle area. Hundreds of people search this every month, and it’s likely none of these people know you, which is why you need to optimize your jewelry business for SEO so they can find you, and buy from you instead of the competition.
How to Grow a Successful Jewelry Business Online
In this next section we’ll cover a list of important things a Jeweler needs to follow in order to succeed in getting their business to the first page of the search engines, where all their customers are looking to buy their jewelry.
Show off your Jewelry with a Beautiful Website
Because Jewelry is such a visually appealing product, you’ll want plenty of space on the website to show off your jewelry products. It’s actually pretty hard to create a beautiful web design, so you may need to enlist the help of a professional designer.
If you’re not quite ready to pay for a professional web design, then you might be able to get away with building a website yourself with a cheap Jewelry themed web design template. There’s plenty of ways to build a website these days, but only a couple I’d recommend if you’re building a professional Jewelry business that’s meant to last.
I recommend against using SquareSpace, WebFlow, Wix, or anything closed source, because they have limitations that open-source platforms don’t have. The only exception I can think of is Shopify, but even then, Shopify has its issues you should be aware of.
For most people, I would recommend setting up a website on WordPress. If you want to allow visitors to buy your jewelry online, then you need ecommerce functionality, in which I’d still recommend WordPress and WooCommerce.
Shopify may be a good idea to start because it’s generally easier to use, even though it’s more expensive and has a few limitations. I don’t like how Shopify forces users into horrible URL structures like using /collections/ or /blogs/news. Speaking of which, let’s talk about URL structures for your SEO optimized jewelry website.